A good business card should convey the overall image of your business — not easy, considering the card measures only 50 x 90 mm.
How can you possibly get a message across in such a small amount of space? You can’t expect your business card to tell the whole story about your company. What you should expect it to do is present a professional image people will remember. The color, wording and layout of your business card will have a lot to do with its appeal and its ability to convey your company image. Use common sense when creating the design brief of your business card. If your business markets children’s toys and games, you might try using bright, primary colors and words written in child’s script. On the other hand, if you run a financial consulting service, then you want your business card to convey professionalism and reliability, so stick to traditional looks such as black printing on a gray, beige or white background.
Business Card Design Tips:
- Kep all your key copy at least 5mm from the trim edge
- Work at 300dpi for best image reproduction
- Ensure you maintain a minimum size for your typography to maintain legibility
- Design in CMYK unless you’re working exclusively with spot colours
- Ensure you provide a bleed as specified by your printer. This is commonly 3mm, but can be 5mm
- Avoid using a straightforward borders around the entire card, as this will show up any misalignment when trimmed
- Double-checked every single detail before giving the go ahead to print, check twice, print once
- Use both sides of the card – double the space!
- Use your logo as the basis. Make it the largest element on the card.
- Keep it simple. Don’t cram too much information on the card.
- Include the essentials — your name, title, company name, address, phone and fax numbers, and email and website addresses.
- Make sure the typeface is easily readable.
- Make colour work for you.
- Add in a QR-code, (if there’s space)
Once you’ve got business cards, make the most of them:
- Always give people more than one card (so they can give it to others).
- Include your card in all correspondence.
- Carry cards with you at all times, in a card case so they’re clean and neat.