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Poster design

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Some Basic principles to remember when creating a Poster

  • A poster is a visual presentation of information and should be designed as such – do not simply reproduce your Flyers / Brochures / Postcards / Pamphlets in poster format.
  • It should be understandable to your audience without verbal comment
  • Remember what you are trying to do:
    1. Catch your audiences’ attention
    2. Vivid Colours
    3. Clever use of space – less is more!
    4. Clear and concise message – your message should be one-of-a-kind, interesting, and emotional to create a lasting impression
    5. Keep your design simple – limit your colors, fonts, images, and information so as not to overwhelm the viewer
    6. Create an impact!

Images tell a thousand words

Viewers notice images first, so yours should evoke curiosity or create emotion so as to lead the viewer to read your text.

Spend some time looking for the right images. We all know that clip-art is pretty cheesy and often completely horrid, but there are other options. Fortunately, the web is a wonderland of free resources if you know where to look. Search the following sites:

  • Flickr Creative Commons
  • istockphoto
  • bigstockphoto
  • dreamstime
  • Stock.xchng
  • thinkstockphotos
  • za.fotolia
  • gettyimages

Important tips:

  • keep all your key copy at least 5mm from the trim edge
  • work at 300dpi for best image reproduction – the bigger the image the better
  • ensure you maintain a minimum size for your typography to maintain legibility
  • design in CMYK – use your colour effectively and not randomly
  • ensure you provide a bleed as specified by your printer. This is commonly 3mm, but can be 5mm
  • avoid using a straightforward border around the entire Poster as this will show up any misalignment in the trim
  • use odd orientations to catch you audiences’ attention
  • Make sure the typeface is easily readable.
  • make sure you’ve double-checked every single detail before giving the go ahead to print, Check twice, print once

Don’t panic our design team have done this before and will make sure you get the product you want and the product your audience will love!